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Defy the EconomyYou have the degree, you have experience, you are a hard worker, you've tapped into all the job search sites, you're on LinkedIn and Facebook, your resume has been edited by a professional, and here you are three months into the ranks of the unemployed. You are getting discouraged.It's not surprising there are so many discouraged workers when you think of all the discouraging media attention. Every week you read, see and hear of new layoffs, pay cuts, plummeting consumer confidence and then, more of less. The alarmist message: unemployment is like a low-pressure weather system on the way to becoming a very dangerous hurricane. A fair interpretation? For some, yes. A belief from which to generate new work opportunities? For you, No!When you live with discouragement for long it becomes self-fulfilling. Economic negatives are easily, and glibly, held as a persuasive explanation for peoples inability to find or create productive work situations. I believe you can defy the dismal refrain of there are no jobs out there with your natural courage and intelligence. Consider:There is no inherent scarcity of work. A job is an opportunity to solve a problem and I don't need to convince you about the abundance of problems, real and imagined, facing us. What there is a scarcity of, is the belief and systematic approach to the principle that real work and jobs can come from the ground up, from you into the economy rather than from the economy down to you. From a personal point of view the unemployment rate is meaningless; if it drops 2% or improves by 2% it won't necessarily mean anything to your employment status. If you have a job the unemployment rate is zero, and if you don't, the unemployment rate is 100%.You are not your job title! You are a person with talent, capability, skills and creativity. Due to the dim-witted dumbing-down of jobs by employers determined to siphon as much money away from their employees up to their shareholders, plus expanded automation and outsourcing, the job you had is probably history, and the work you can get hired and paid well for is waiting to be defined and crafted. Job creation starts with you.You are not your degree or education. What you have to work with is your know-how those strengths you can put to work to create value for others: employers, customers, community, neighborhood and potential work partners. Educational monopolies will sell you an obsolescent or depreciating degree for $75,000 without a guarantee that it actually does something for you in the real world, but learning is different, and the ability to learn on the flyquickly embracing the knowledge, skills and capabilities that link to contemporary needs and problems- is the essential talent for an individual career creator like you. Try this:Work with friends, family and consultants to forge your skills and experience into new strengths that are detailed to fit recognized and immediate needs. Dig deep with this: new assumptions, new language, new buzzwords, new answers to the question why should I hire you? Be sure to include your personal qualities (persistence, responsibility, fast learner, committed, not afraid of risk, self expressive, imaginative etc.) in the equation.Wean yourself away from the job market slot machines and, instead, work from the assumption that at least 75% of the available work openings are not advertised. Perhaps not even named yet. Don't look for job listings, look for problems and challenges that need and want attention. Dig deep.Decide on three or four self-created job targets: work directions you are willing to put time and energy into uncovering or creating. Each job target will have at least a dozen or more potential employers. Combine your strengths, values and interests in these.Target your resume specifically to those targets, each custom tailored to communicate your ability and know-how to make something valuable happen for that enterprise.Look everywhere in the economy, culture, markets and emerging technologies, to find where needs and demands for know how are being generated fastest and longest. Network that play, its important.Learn how to speak of yourself as a solution generator and problem solver. Practice this in role-plays and day to day interactions with others.Remember that the critical success factor in any job search looks like this: No, no, no, no, no, no, no, no, Yes!Love yourself and have fun.Tom Jacksonwww.thebostoncareercoach.com
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